LocalBrand’s mission is to stimulate discourse about the local and Asian experience with t-shirts as our media platform of choice. All our tees’ designs and messages are conceived with relevant local / Asian social, political, and cultural issues in mind.

Never self-important and always self-aware, our design messages are a mix of humour, simple copy and restrained visuals.

To be clear, LocalBrand is not anti-authority nor are we pro-propaganda (although we absolutely adore alliteration); Our only socio-political aim is to promote the renewal of local and Asian pride.